RuneScape developer Jagex has officially pulled down a promotional video for RuneScape 3 following intense community backlash. The sketchbook-style trailer, which debuted during the recent RuneFest event, quickly sparked accusations and concern over the use of generative artificial intelligence.
Eagle-eyed fans spotted glaring digital artifacts within the footage, including a knight character possessing six distinct fingers. This misstep has forced the studio to reevaluate how external creative assets are vetted before public presentation.
Unpacking the Generative AI Backlash
The controversy erupted almost immediately after the promotional video aired during the weekend festivities. Jagex social media manager Alex Sween stepped forward to address the growing storm, noting that the studio is investigating the distressing incident with absolute urgency.
The External Partner Blunder
Sween explained that the problematic asset originated from a trusted external partner who had explicitly promised not to utilize generative AI technologies. Despite those firm assurances, the presence of anatomical errors like a six-fingered hand made the situation indefensible to the community.
For more updates on industry occurrences, you can keep up with optics news and related digital media shifts. The studio reiterated its strict stance that it does not use generative AI for games, artwork, or marketing.
Moving Forward and Rebuilding Trust
This awkward debacle marks the second time in rapid succession that Jagex has encountered AI-related concerns through outside collaborations. Just days prior, an Old School RuneScape merchandise design featuring third-party elements also required a public apology.
To properly honor the upcoming Dragon Slayer 2 update, Jagex plans to commission authentic community creators to craft a replacement story. Readers interested in examining creative design closer can browse various product reviews to see how quality standards are maintained elsewhere.
Here is the source article for this story: RuneScape Developer To ‘Investigate Urgently’ GenAI Accusations
